Point of purchase displays, or POPs, are a marketing and advertising strategy used in retail stores to promote specific merchandise and special offers to buyers ready to make a purchase. POP screens can be positioned near the box or in some areas of the store to encourage purchasing decisions. For example, at the end of the corridors or in the center of the corridors. Most marketing efforts are aimed at helping a potential buyer understand solutions to a problem, evaluate product or service options, and decide to make a purchase.
A store can be physical or digital and is strategically placed in retail stores to advertise products and encourage customers to make purchasing decisions. POP displays are used to enhance the in-store customer experience and showcase specific products or offers. It is not a marketing strategy to increase foot traffic, but rather to increase sales once the customer enters your store.
The POP display types can be divided into the devices themselves, as well as according to the permanence of the display. Here are some of the most commonly used POP display types:
Temporary displays tend to be the most commonly used type of POP. You can use them to showcase seasonal products or special promotions. These types of displays are generally less expensive, made of cardboard and used as free-standing displays, end displays or bins for example.
Here are some of the most common benefits of using POP displays: